Reeling from the mental and emotional burdens of the pandemic, consumers are rethinking wellness.
Wellness Evolves
The pandemic highlighted the importance of personal well-being.
Mindbody: 78% of consumers say wellness is more important than ever.
McKinsey: 79% of consumers believe wellness is important; 42% said it’s a top priority.
Mind over matter. For some, whether its aesthetics or performance, fitness is a means to an end. However, the majority now view physical activity through a different lens.
Mintel: Mental/emotional well-being (78%) has overtaken physical fitness (76%) as the top reason for exercising.
Mayo Clinic: Analyzing reasons for dieting, health surpassed physical appearance as an aspiration by over 5x.
Mindbody: Reducing stress and feeling better mentally tied (43%) as the top reason for exercising.
While shedding pounds is still a common goal, from nutrition to self-care, the forces driving the evolution of “wellness” aren’t that complex: Consumers want less pain and stress, more happiness and meaningful connection.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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