Reeling from the mental and emotional burdens of the pandemic, consumers are rethinking wellness.
Wellness Evolves
The pandemic highlighted the importance of personal well-being.
- Mindbody: 78% of consumers say wellness is more important than ever.
- McKinsey: 79% of consumers believe wellness is important; 42% said it’s a top priority.
Mind over matter. For some, whether its aesthetics or performance, fitness is a means to an end. However, the majority now view physical activity through a different lens.
- Mintel: Mental/emotional well-being (78%) has overtaken physical fitness (76%) as the top reason for exercising.
- Mayo Clinic: Analyzing reasons for dieting, health surpassed physical appearance as an aspiration by over 5x.
- Mindbody: Reducing stress and feeling better mentally tied (43%) as the top reason for exercising.
While shedding pounds is still a common goal, from nutrition to self-care, the forces driving the evolution of “wellness” aren’t that complex: Consumers want less pain and stress, more happiness and meaningful connection.
Echoing this sentiment, Mindbody CEO Josh McCarter told Bloomberg:
“In addition to physical well-being, one’s emotional, mental, and spiritual fitness has become a bigger priority.”
What to watch for: From walking and Pilates to social clubs and relational fitness, wellness means different things to different people.
Punchline: As consumers pursue wellness in all its forms, brands will be quick to follow, launching products that appeal to mind, body, and soul.
