Beauty, performance, and healthcare are becoming synonymous with wellness.
AG1 enters beauty retail
The supplement brand launched in more than 1.5K Ulta Beauty stores, marking its first partnership with a beauty-focused retailer.
- Known for its greens powder and sleep supplement AGZ, AG1 is expanding distribution as consumers increasingly connect nutrition, recovery, and appearance.
- The move aligns with Ulta’s updated wellness strategy as beauty shoppers move towards “inside-out” health.
As beauty and wellness merge, routines that combine skincare, supplements, sleep, and longevity are becoming lifestyle infrastructure.
ASICS reframes exercise as beauty
The company launched its “Get the Glow” campaign, featuring unfiltered post-workout faces and positioning movement as the original skincare routine.
- Global skincare spending topped $162B, while online searches for glow-related terms climbed 43% YoY.
- Leaning into a broader consumer shift, ASICS is tying mental wellness, confidence, and appearance to movement — not just aesthetic products.
The message: feeling better is becoming part of looking better.
AI reaches a tipping point in healthcare
According to the American Medical Association, 81% of US physicians now use AI in some capacity, up from 38% in 2023.
- The average doctor now uses AI across 2.3 workflows weekly — more than double just three years ago.
- Use cases include charting, documentation, billing, and research summaries as a way to reduce burnout and administrative overload.
As adoption scales, the race is moving beyond model quality toward workflow integration, distribution, and trust inside clinical care.
