Eli is taking hormone health home.
What’s happening: The hormone monitoring platform closed a $12M Series A to launch the Hormometer, an instant saliva test and app translating hormone levels to recommendations for living and aging well.
Live feed. Despite regulating nearly every bodily process, hormone levels have remained a point-in-time measurement for consumers, tested only when suspected of dysregulation.
Unlocking crucial insights, co-founder and CEO Marina Pavlovic Rivas says the Hormometer acts as a real-time interface for the body, where “hormone tracking is as easy as checking your temperature and as quick as brushing your teeth.”
Starting with cortisol, Eli Health also opened its waitlist for progesterone tests, with forthcoming insights for menstrual cycle, fertility, and menopause.
Real time. 60% of adults experience hormonal imbalance, and a third have cortisol issues. Tying fluctuating levels to cognitive and physical longevity, continuous monitoring is demand.
Scoring funding alongside clinical validation, women’s health-focused Hormona will use an at-home urine test, Persperity decodes sweat, and Level Zero uses CGM-like patches. Partnering with Harvard, Finland’s Summa is mapping anabolism for elite athletes.
Punchline: More than a feeling, tapping into the body’s chemical signals for function and performance is a no-brainer. Unbundled from the lab, hormonal health is set to take off.
