Emm is making menstrual health measurable.
What’s happening: The UK-based wearable maker secured $9M to launch a smart, cycle-tracking menstrual cup.
Up-cycling. Emm’s embedded sensors turn continuous flow rate, volume, and regularity data into medical-grade insights, identifying abnormalities and overlooked issues like endometriosis — a condition affecting 1 in 10 women.
Launching in the UK next year before expanding internationally, it plans to add diagnostics, digital care tools, and therapeutics, measuring menstrual health with the same precision as cardiovascular or metabolic health.
In synch. Getting smarter, cycle data is moving from symptom logs to diagnostic signals.
Blending sensors with at-home testing, Hormona analyzes hormones via urine, while Eli Health uses saliva. YON E’s vaginal device monitors pH and temperature for continuous insights, and wearables like Withings and Oura are syncing with Clue to decode hormonal shifts.
Looking ahead: Turning invisible insights into menstrual intelligence, Emm and others are rethinking how we track, measure, and manage reproductive health.
