Every Tuesday, we publish a newsletter exploring the trends impacting the business of fitness and wellness. We also release a weekly podcast featuring interviews with industry-leading founders, investors, and CEOs.
If you’re new to Fitt Insider or just want to revisit key topics, here’s some essential reading from more than 130 editions of the newsletter.
What’s Trending in 2021
A year unlike any other, 2020 changed everything.
Taking stock of the challenges and opportunities ahead, to kick off 2021, we laid out the trends that will define the future of fitness and wellness — many of which have already played out.
The High-Performance Lifestyle
Nothing new, workplace wellness programs have become a staple of corporate America.
But, at a time when both the workplace and wellness are being redefined, we’re left wondering: What does employee well-being look like in a work-from-home world?
Unbundling the Gym
Accelerated by the pandemic, the gym is being unbundled.
The result? Gyms and studios will no longer be the hub of a fitness seeker’s universe. Instead, they’ll be a spoke in the exercise ecosystem, giving way to a new kind of fitness bundle.
Investor Insights Vol. I & II
Investor interviews are a mainstay of the Fitt Insider podcast. Every so often, we revisit past episodes, turning isolated conversations into actionable insights.
The Quantified Athlete
Technology is transforming sports, ushering in a new era of the quantified athlete.
From injury prevention and in-game insights to fan engagement and sports betting, data is a performance-enhancer, source of entertainment, and emerging revenue stream.
Fitness is Failing Us
Armed with deep pockets and walled gardens, Big Tech wants a piece of the fitness pie.
For Apple, Fitness+ isn’t the end game; it’s a warning shot. As the balance of power shifts, the battle for content, talent, distribution, and users has only just begun.
Ultra-processed foods are killing us. But nutrition advice is a mixed bag.
From optimizing health and preventing disease to weight management, personalized nutrition is a trillion-dollar industry in the making.