Industry news,
delivered every Tuesday.

March 1, 2022

Issue No. 172: Rowing Wars

The old-school ergometer has become a connected fitness battleground.

February 22, 2022

Issue No. 171: The State of Supplements

On track to top $505B by 2028, the supplement category shows no signs of slowing down.

February 15, 2022

Issue No. 170: Healthcare-Funded Fitness

Backed by employers and insurance providers, brands are eyeing opportunities in healthcare-funded fitness.

February 8, 2022

Issue No. 169: Fitness Comes Full Circle

Against all odds, gyms aren’t dead. And, despite their in-person competitors being hamstrung, digital and connected equipment companies aren’t the definitive victors.

February 1, 2022

Issue No. 168: web3 x Fitness

web3 is already reshaping a wide range of industries. Now, the disruption has reached fitness.

January 25, 2022

Issue No. 167: Zwift’s Fitness Metaverse

As Zwift plots its next move, today, we’ll look at how far the company can climb.

January 18, 2022

Issue No. 166: Next-Gen Health Wearables

From smart clothing to contact lenses and skin patches, the next generation of health wearables is taking shape

January 11, 2022

Issue No. 165: Nike’s Digital Transformation

Transcending shoes and sport, the Nike brand has become a cultural phenomenon. Striving for more, the company has proven willing to reinvent itself.

January 4, 2022

Issue No. 164: What’s Trending in 2022

Kicking off a new year, today, we’re exploring what’s next in health and fitness.

December 28, 2021

Issue No. 163: Year-End Review

As 2021 comes to a close, today, we’re looking back at key developments from the year that was.

December 21, 2021

Issue No. 162: The Business of Sustainability

Eyeing economic incentives and environmental benefits, health and wellness brands are all in on sustainability.

December 14, 2021

Issue No. 161: WHOOP’s High-Performance Platform

From smart clothes to virtual communities and even healthcare, we’re taking stock of WHOOP’s rise and the roadmap ahead. 

December 7, 2021

Issue No. 160: The Mental Health Gym

From cognitive resilience to emotional health, mental fitness is bulking up. 

November 30, 2021

Issue No. 159: Creating Healthier Cities

The rise of cities has come with a hidden cost. Ultimately, good health depends not only on how we live, but also on where we live.

November 23, 2021

Issue No. 158: Tracking Strava’s Rise

Riding the pandemic booms of running and cycling while reaching newfound profitability, Strava’s gearing up for its next move.

November 16, 2021

Issue No. 157: Fitt Insider Update

An update from our co-founders on what’s new and in the works at Fitt Insider.

November 9, 2021

Issue No. 156: The Gen Z Playbook

From wellness to mental health and sustainability, we’re exploring Gen Z’s perspective and influence on the future of well-being.

November 2, 2021

Issue No. 155: Sweetgreen’s Salad Empire

The salad chain is valued at more than $1.6B and recently filed to go public. Can this salad shop redefine fast food? Let’s dig in.

October 26, 2021

Issue No. 154: Recreation’s Renaissance

A new generation of recreationalists is reimagining movement for the masses.

October 19, 2021

Issue No. 153: wellnessOS

Last week, Mindbody announced it had acquired ClassPass. Today, we explore the implications going forward.

October 12, 2021

Issue No. 152: Fitness x Healthcare

A focus on meaningful health outcomes could transform the fitness industry.

October 5, 2021

Issue No. 151: Weight of the World

With obesity rates on the rise, a growing number of digital health startups and biotech companies have emerged to help prevent or treat weight gain.

September 28, 2021

Issue No. 150: The Connected Fitness Update

Since the start of the pandemic, connected fitness has been red hot. But now, there are rumblings that the category is cooling.

September 21, 2021

Issue No. 149: Investor Insights, Sports Tech Edition

Exploring key focus areas, investment criteria, and future implications with top investors in the Sports Tech space.