Oura Enters Corporate Wellness

Oura

Smart ring maker Oura launched an employee wellness program that centers around optimizing sleep.

What it is: Dubbed Oura for Business, the enterprise solution provides companies with biometric rings and a dashboard that tracks anonymized data from its users.

“Business” expands upon multiple fronts, including its work with sports teams and hand in academic research and healthcare.

Piloted with over 200 organizations, including the US military and clients like weight loss platform Noom, Oura will now use its clinically tested insights into sleep and physical readiness to broaden its use cases.

Between the lines: In tandem, Oura announced a partnership with OWN IT, an amateur sports coaching platform closely linked with rival WHOOP. The performance wearable company debuted its own corporate wellness platform in June.

The rationale is clear — wearable tech takes the guesswork and assumptions out of managing workload and instituting interventions before problems arise.

Beyond sports, from the office to the oilfield, optimizing performance and minimizing burnout is crucial — US companies lose $48B in productivity to mental health issues alone.

Looking ahead: It has been a very busy year for Oura, raising new capital, eclipsing 1M users, replacing its CEO, and pushing interoperability through partnerships with Therabody, Strava, and Natural Cycles.

2023 will be about tying all the moving parts together in one easy-to-understand experience, at home, on the turf, or in the office.

Breaking down the business of fitness and wellness

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