Pelvic health is becoming routine maintenance.
Baseline
Contributing to a $420B MSK health burden, pelvic floor dysfunction affects up to 50% of women and one in six men, but a specialist shortage has created care gaps.
For women: Pregnancy, hormonal shifts, and training load can cause pain, incontinence, and core instability, but 33% still don’t know what’s “normal.”
For men: Stress, strenuous exercise, and prolonged sitting can contribute to ED, urinary issues, and low back pain, symptoms that often get treated downstream.
Systems > Stigma
As awareness rises, pelvic floor therapy is shifting from reactive treatment to proactive, consumer-led support across PT, fitness, hardware, and supplements.
Default distribution. Bypassing specialist referrals, digital MSK platforms are making pelvic care a frontline pathway — with Sword, Hinge Health, and Omada launching dedicated programs built around guided movement plans.
Behavior change. As Origin, Myo, and Spear scale specialized clinical PT, fitness brands like Pvolve, The Sculpt Society, and Alo Yoga are reframing pelvic work from treatment to training.
Bundling benefits, bladder health company Jude launched a collagen + creatine pelvic floor supplement and functional training program.
Productized care. Medspas are integrating pelvic health alongside aesthetic services, adding BTL’s Emsella chair (for men and women). Meanwhile, hospitals are exploring Materna’s Ellora to reduce pelvic damage during labor.
Routine hardware. At-home devices are enabling a daily practice, from Elvie’s app-guided kegel trainer to Smile Maker’s Pelvic Partner, Joylux’s vFit device, and TheRY Group’s compression undergarments that address intimate issues privately.
Looking ahead: As stigma fades, preventative pelvic health will become the default for both sexes, with platforms redefining standardized care around performance and longevity.
