Pilates reigns supreme.
Book it. ClassPass released its annual trend report, revealing the most popular workouts of 2024.
- Fitness reservations on the app surged 51% YoY.
- Pilates topped the list for the second consecutive year, rising 84%.
- Low-impact training was among the fastest-growing, increasing 109%.
Good to go. These findings coincide with a shift toward mindful movement over max-effort sessions.
From stretching to strength training, recovery-focused and longevity-boosting workouts have become essential to well-balanced routines.
Core strength. As Pilates soars, boutique brands like [solidcore], STRONG Pilates, Studio Pilates, and Club Pilates are scaling to capture a $158B global market.
Check up. Beyond fitness, ClassPass also highlighted trending wellness services, with massage claiming the top spot and body scans gaining 158% YoY.
Top of mind, Aescape’s massage robot and full-body MRIs from Prenuevo and Ezra are well-positioned heading into 2025.
Punchline: Consumer routines may be evolving, but their interest in fitness and wellness is only intensifying, creating nearly unlimited upside for brands that keep pace.
