PVOLVE Enhances Hybrid Offering, Pushes Studio Expansion


PVOLVE is warming up for its next act.

What’s new: Combining functional movement and resistance training, PVOLVE’s digital platform and in-person classes won over fans as sculpt workouts and low-impact exercise thrived.

Entering expansion mode, the omnichannel operator is debuting new upgrades:

  • Two proprietary equipment bundles, supporting at-home workouts
  • Lower monthly subscription pricing for its on-demand platform
  • Improved functionality across its digital experience

Adding to a list of announcements, PVOLVE also overhauled its brand identity, introducing a new logomark (replacing P.volve styling) and color palette.

What’s next: According to PVOLVE president Julie Cartwright, the latest news “is only the beginning,” helping lay the foundation for continued growth.

To date, the company has opened four studios, including one franchise location.

Scaling up, 15 franchise locations are under contract, and eight new studios are slated to open this year. Going big, the brand has its sights set on reaching 250 studios by 2025.

Supporting the expansion effort, PVOLVE strengthened its executive suite, recently adding strategic advisor and fractional CMO Karina Kogan, chief training officer Antonietta Vicario, and SVP of marketing Katie Rosholt.

Of note, Kogan is a veteran of Oura and Peloton, Vicario joins from barre franchise Physique 57, and Rosholt previously led marketing at Vital Proteins.

Looking ahead: Tapping a wealth of fitness and wellness experience, PVOLVEs women-led team is gearing up to capitalize on the rise of functional, strength-based workouts, offering digital and in-person training to meet consumers wherever they are.

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