Tonal’s smart strength sequel is here.
What’s happening: The equipment maker launched Tonal 2, upgrading its flagship home fitness product.
Redesigned with an enhanced motor and AI, the device offers up to 250lbs of force, real-time coaching, HIIT mode, and drop-set functionality rooted in velocity-based training.
Hands-on. Outfitting Tonal’s pop-up boutique studio in NYC, exercisers will be able to test-drive the tech through February.
Strong development. Appealing to hybrid exercisers, the next wave of at-home innovation aims to outperform analog gyms.
In addition to debuting a membership-free rowing model, Hydrow plans to leverage its acquisition of Speede to launch a consumer strength product this year.
Iterating on the classic erg, Concept2 entered strength, while new entrants push smart pulleys, dumbbells, and more.
Looking ahead: With a $4.3K price tag, Tonal’s next act will hinge on acquiring new users — with boutique pop-ups and B2B partnerships needed to sell consumers on the experience.
