Echelon Adds Weight Loss Prescriptions

Connected fitness is the new companion.

What’s happening: Equipment maker Echelon Fitness launched ActiveMD, a telehealth service prescribing GLP-1s and longevity-focused NAD+ injections.

Integrated. Evolving its portfolio, the Peloton rival entered strength training last year and acquired recovery tech brand ThriveX this summer. Bundling ActiveMD with its on-demand platform FitPass, Echelon is selling “complete health and total wellness.”

Crossing Over

Once a foe, much of the industry is embracing pharma, seeing greater opportunity in working to improve the efficacy of weight loss drugs.

• Equinox developed custom GLP-1 companion protocols and credentialed its PTs.
• Weight loss platform Noom tapped FitOn for curated muscle-preserving workouts.
• Xponential scaled franchise clinic Lindora from 30 to 80+ units in a year, while Life Time expands in-house concept MIORA.

Looking ahead: Less of a shift than EGYM and Technogym’s exercise-as-medicine revolutions, Echelon and other prescribers are seeking to lead the supporting cast.