What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

Interior of EōS Fitness facility

EōS Fitness Acquired in $1.5B Deal

HVLP shopping spree.

A woman unboxing an at-home testing kit

FDA Approves At-Home Cervical Cancer Test

Screening, delivered.

An exercise bike and body scanner at Remedy Place in Soho

Quantified Recovery Redefines Wellness

Diagnostics, data, and more.

A fit man performing a kettlebell exercise

Peloton’s Strength-First Strategy

It’s searching for a new identity.

A man is sitting at home with a WHOOP watch on his wrist

WHOOP Launches Longevity-, Healthcare-focused Wearables

The next generation is here.

A woman and a physician on a virtual meeting

WeightWatchers Files for Bankruptcy

It needs a new playbook.

New Limit watermark

NewLimit Raises $130M to Reverse Aging

The longevity race heats up.

A pack of Grüns Gummies surrounded by produce

Gummy Vitamin Maker Grüns Hits $500M Valuation

It’s in good form.

A man with sunglasses on running outside

Athletes, Gym-goers Microdose GLP-1s

Wellness consumers are willing guinea pigs.

A man sleeping with an Oura ring on his finger and a dexcom CGM on his upper arm

Oura Sells Dexcom CGMs

Full-stack metabolic health.

Viewing Function Health's homepage on a touch screen phone

Function Health Acquires Full-Body MRI Provider Ezra

It's integrating prevention.

A male is looking at a hologram of a body

Felix Lorenzen, founder & CEO of Autonome

Health on autopilot.

AG1 powdered supplement

Supplement Brands Invest in Clinical Research

AG1 is reformulating.

A woman checking her heart rate on her phone

Aktiia Scores $42M for Next-Gen Blood Pressure Tech

It’s rebranding for the next chapter.

Holding a container of Puresport Tongkat Ali supplements

Puresport Scores £3.6M for Science-Led Supplements

Performance nutrition rolls on.

Person holding a white pill

Prescription Weight Loss Pills Are Coming

Prepare for oral Ozempic.

A woman performing a goblet squat with a dumbbell

Women Usher in Strength Training’s New Era

Gyms are making space.

Group of people running up a staircase

The Rise of Wellness Fourth Spaces

Community is self-care.

Young woman having a doctors appointment online

Bill Snyder, Founder & CEO of Cylinder Health

Scaling gut-first care.

Crunch Fitness new gym design

Molly Long, Chief Operating Officer at Crunch Fitness

Redefining the gym experience.

Three screenshots of the Nourish app

Nourish Lands $70M For AI-Powered Nutrition Care

Food-as-medicine gets funding.

A person's arm faced up with a white glucose monitor on the forearm

CGM Maker Biolinq Secures $100M

The mainstream metabolic moment.

A woman sleeping in bed with a health tracking watch on her wrist

WHOOP Links Evening Workouts to Sleep Disruption

Late-night strain zaps recovery.

Group of runners outside

Social Runners Finish Stronger

Friends with benefits.

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