What’s happening.

Why it matters.

February 11, 2023

Smart Gym Maker Tonal Explores Possible Sale

It’s burning cash as connected fitness cools off.

February 8, 2023

Beverage Brands Target the “Clean Energy” Boom

Caffeine got the boost it needs.

February 8, 2023

Americans Fall Short of Exercise Guidelines, Again

Census data revealed physical activity levels.

February 6, 2023

Mighty Health Adds $7.6M to Help Adults 50+ Live Well

The company delivers fitness, nutrition, and health coaching.

February 6, 2023

USDA Proposes New Nutrition Standards for School Meals

They’re serving way too much added sugar.

February 6, 2023

Peloton’s Turnaround Delivers Mixed Results

The company still faces excess inventory and falling demand.

January 31, 2023

WHOOP and Hyperice Partner to Quantify Recovery

Holistic, data-driven performance.

January 31, 2023

LA Fitness Owner Opens Boutique Studio Concept

It’s a new take on big box gyms.

January 30, 2023

Remote Work Slows Sweetgreen’s Growth

WFH means fewer $15 salads.

January 30, 2023

Smart Strength Startup Vitruvian Launches Commercial Sales

Connected fitness pivots from at-home to everywhere.

January 26, 2023

H&M Opens Fitness-focused Experiential Store

Free workouts move product.

January 24, 2023

Elo Health Raises $10M, Syncs with Apple Health

The new funding fuels precision protein supplementation.

January 24, 2023

Strava Acquires Outdoor Adventure Platform FATMAP

Unlocking maps and subscription revenue.

January 24, 2023

Longevity Tops List of Reasons to Work Out

Fitness motivation is shifting… again.

January 24, 2023

Exos Brings “Fit Breaks” to Schools

Kids need more health education.

January 24, 2023

Othership Lands $8M to Expand Social Bathhouse Concept

Building the future of emotional wellness.

January 17, 2023

Strava’s Confusing Price Hike Draws Criticism

Members can’t get a straight answer.

January 17, 2023

WHOOP Layoffs Hit B2B Unit

The company reevaluates its enterprise offering.

January 17, 2023

Apple Adds Sleep Meditations, Kickboxing to Fitness+

More content for more users.

January 17, 2023

Withings Launches Diagnostic Toilet Device for Nutrition and Hormone Health

The connected health company is unbundling the lab.

January 17, 2023

CorePower Debuts Strength-Based Format

Sculpt classes are making gains.

January 16, 2023

Tom Brady’s TB12 Partners with Brandon Marshall’s House of Athlete

The two brands target holistic performance.

January 16, 2023

After Buying Freshly for $950M, Nestlé Ends Meal Delivery

The economics didn’t add up.

January 16, 2023

Closing the Gender Care Gap

A playbook for women’s wellness in 2023