What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

December 28, 2021
Cult.fit Adds Four Companies in Acquisition Spree
With $145M in new funding, the company is rolling up health and fitness brands.
December 28, 2021
Experiential Athleisure: Alo Yoga to Open New Stores and Recording Studio
The apparel brand is pushing into music, entertainment, and wellness education.
December 21, 2021
Google Assembles an Apple Watch Competitor
Google is reportedly launching its flagship watch in 2022.
December 21, 2021
Opioid Recovery Startup Ophelia Raises $50M
Tiger Global led the company’s Series B round.
December 20, 2021
Superset Co-founder Taylor Pemberton
Creating a digital platform for fitness creators.
December 20, 2021
Found Raises $100M for Weight Management Platform
Startups are tackling the obesity epidemic.
December 18, 2021
Eying Growth, Athletic Greens Hires Kat Cole as President and COO
Cole joins a "wellness rocket ship."
December 18, 2021
PureGym Raises $400M to Fund Expansion
KKR acquires a minority stake, valuing the gym chain north of $2B.
December 17, 2021
FitXR Chief Product Officer Ben Jones
The future of group fitness is at home, not the gym.
December 16, 2021
Therapy, Meet Metaverse: Virtual Reality Augments Care
Can VR help address the mental health crisis?
December 16, 2021
Proteus Motion Founder Sam Miller
Pioneering three-dimensional strength and power.
December 16, 2021
The Talent Wars: Lights, Camera, Fitness
The treadmill is turning into the red carpet.
December 15, 2021
Restore Raises $140M For “Hyper Wellness” Centers
Services include IV drips, cryotherapy, infrared sauna, and more.
December 14, 2021
The New Rules of Sports Sponsorship
The creator economy has reached the stadium.
December 13, 2021
Cerebral Lands $300M in Funding, $4.8B Valuation for Mental Health Platform
The company quadrupled in value from earlier this year.
December 12, 2021
GT’s Living Foods Launches Cannabis-infused Kombucha
The new brew is set to hit California dispensaries.
December 12, 2021
Plant-based Meat Comes Down to Earth
Beyond Meat stumbles while new alt-proteins rise.
December 12, 2021
Lululemon Beats Earnings, Cuts MIRROR’s Outlook
Reflecting on connected fitness as growth slows.
December 7, 2021
Thistle Co-founder Shiri Avnery
Plant-forward meals for a healthier person and planet.
December 7, 2021
Strava Users Top 95 Million, Activity Uploads Soar in 2021
Inside Strava’s annual Year in Sport report.
December 6, 2021
Rachel Sanders of Apex Optimizers
Health, NFTs, and web3.
December 6, 2021
Global Wellness Market to Top $7 Trillion by 2025
The industry is set to soar post-pandemic.
December 5, 2021
Precision Wellness: Thorne HealthTech to Open “Well-Care” Clinics
High-tech primary care scales up.
December 5, 2021
Athleticwear Unicorn Gymshark To Open First Retail Store in London
The 18,000 sq. ft. brick-and-mortar comes as IPO rumors swirl.
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