Fay Raises $50M for Digital Dietitian Platform

Fay has nutrition covered.

The news: The nutrition counseling platform secured $50M in a Series B round led by Goldman Sachs, reaching a $500M valuation.

1:1. Connecting consumers with in-network dietitians online and IRL, Fay matches user needs—from weight loss to ED treatment—to specialized nutritionists. Integrating AI, the vertical platform streamlines admin for RDs to deliver personalized meal planning, supplement, and labwork tools.

Food groups. 5x’ing its valuation since launching last year, Fay is scaling fast, adding 1.5K nutritionists since May.

Striking corporate partnerships with Amazon and PepsiCo while integrating with insurers like Cigna and UnitedHealthcare, Fay will tap the fresh funding to improve reporting for patient outcomes and cost savings.

New therapy. With GLP-1s and toxic revelations stoking interest in food education, nutrition counseling platforms like Nourish, Culina Health, and Season Health are taking advantage.

Meanwhile, Fay rival Berry Street grew 8x in 2024, announcing a $50M raise on the same day.

After raising $200M, Foodsmart revealed its Medicare-backed program with Instacart Health led to enhanced A1C management, weight loss, and diet quality vs. telenutrition alone.

Looking ahead: Food-as-medicine is promising, but most Americans don’t know how to begin. Simplifying the approach, access to insurance-covered RDs is a good place to start.