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Our free weekly newsletter explores the trends shaping the future of fitness and wellness.

Issue No. 133: The Outdoor Economy

Bolstered by pandemic tailwinds, there’s a growing opportunity in the great outdoors. With summer approaching and lockdowns lifting, the COVID-era surge could prove to be a secular shift.

Issue No. 132: The ‘Shroom Boom

From functional to magical, mushrooms are having a moment. Driven by chronic burnout, the pursuit of wellness, and a psychedelic renaissance, the shroom boom is big business.

Issue No. 131: Fitness 3.0

The future of fitness looks more like a game. Beyond working out for the sake of training or competition, technology has the potential to engage a much broader audience of would-be exercisers.

Issue No. 130: The New Guard

In the battle for instructor talent, user growth, and retention, the new guard is a force to be reckoned with.

Issue No. 129: Gut Check

From identifying the ideal diet to treating chronic conditions and extending lifespan, the answers to complex health questions could be hidden in our gut.

Issue No. 128: All Things Activewear

Exploring all things activewear — including industry leaders, fast-growing upstarts, and the post-pandemic outlook.

Issue No. 127: Breaking up with Big Food

Moving more is only one piece of the obesity epidemic puzzle. So this week, we explore Big Food’s role and what can be done about it.

Issue No. 126: Ending Inactivity

As the economy reopens, promoting physical activity, not exercise or fitness, should be a post-pandemic priority.

Issue No. 125: Smart Strength

Going beyond cardio equipment and boutique-style classes, strength training is the next frontier of connected fitness.

Issue No. 124: Investor Insights Vol. II

In this issue, we break down our interviews with industry-leading investors to uncover the ideas and opportunities driving the fitness and wellness space forward.

Issue No. 123: Connected Mindfulness

Is connected mindfulness a breakthrough, contradiction, or both? Let’s take a look.

Issue No. 122: Unbundling the Gym

Gyms and studios will no longer be the hub of a fitness seeker’s universe. Instead, they’ll be a spoke in the exercise ecosystem, giving way to a new kind of fitness bundle.

Issue No. 121: The Quantified Athlete

Technology is transforming sports, ushering in a new era of the quantified athlete. But, the pursuit of high performance is just the beginning.

Issue No. 120: WFH Wellness

At a time when both the workplace and wellness are being redefined, we’re left wondering: what does employee well-being look like in a work-from-home world?

February 23, 2021

Issue No. 119: Femtech 2.0

Advances in femtech have introduced innovation to the women's health sector. The next challenge? Broadening the scope to improve the healthcare experience for all women.

February 16, 2021

Issue No. 118: Music as a Moat

Fitness and music go hand in hand. But now, these billion-dollar industries are converging like never before.

February 9, 2021

Issue No. 117: Aging Well

Aging populations are rethinking well-being. But few brands, if any, cater to fitness and wellness for folks over 50 years old.

February 2, 2021

Issue No. 116: What’s Next for Meal Kits

A product of the pandemic, subscription meal kits have boomed. But soon, they’ll have to find their footing in a post-COVID world.

January 26, 2021

Issue No. 115: The Rise of Virtual Races

As running and cycling boomed during the pandemic, road races and triathlons all but disappeared. With billions of dollars at stake, the future of endurance events is in flux.

January 19, 2021

Issue No. 114: The Impact of Dry January

Mindful drinking and full-on abstinence are catching on.

January 12, 2021

Issue No. 113: The Next Billion-Dollar Wearable

In the midst of a pandemic, Oura saw sales of its health-tracking smart ring skyrocket. Accelerating into 2021, we’d be surprised if the company didn’t announce a new funding round in the first part of the year.

January 5, 2021

Issue No. 112: What’s Trending in 2021

We’re taking stock of the fitness and wellness trends that will define 2021, and exploring key focus areas that will have an outsized impact on the industry this year.

December 29, 2020

Issue No. 111: Year-End Review

What a wild year it has been. In our final issue of 2020, we're closing out the year with some thoughts on the future of Fitt Insider.

December 22, 2020

Issue No. 110: The SPACs are coming

So far, the health and fitness sector has been relatively unaffected by the recent SPAC boom, but behind the scenes, industry dealmakers are plotting their next move.

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