Industry news,
delivered every Tuesday.

Our free weekly newsletter explores the trends shaping the future of fitness and wellness.

October 19, 2021

Issue No. 153: wellnessOS

Last week, Mindbody announced it had acquired ClassPass. Today, we explore the implications going forward.

October 12, 2021

Issue No. 152: Fitness x Healthcare

A focus on meaningful health outcomes could transform the fitness industry.

October 5, 2021

Issue No. 151: Weight of the World

With obesity rates on the rise, a growing number of digital health startups and biotech companies have emerged to help prevent or treat weight gain.

September 28, 2021

Issue No. 150: The Connected Fitness Update

Since the start of the pandemic, connected fitness has been red hot. But now, there are rumblings that the category is cooling.

September 21, 2021

Issue No. 149: Investor Insights, Sports Tech Edition

Exploring key focus areas, investment criteria, and future implications with top investors in the Sports Tech space.

September 14, 2021

Issue No. 148: The Promise of Personalized Nutrition

Personalized nutrition may soon be heading for your plate.

September 7, 2021

Issue No. 147: The Quest to Live Forever

Is aging is a fact of life or will longevity scientists uncover the secret to living forever?

August 31, 2021

Issue No. 146: The Endurance Economy

During the pandemic, running and cycling were the perfect socially distant activities. On the other side, the endurance economy could reach new heights.

August 24, 2021

Issue No. 145: The Future of Fertility Tech

From at-home insemination kits to “fertility buses,” a new wave of reproductive health startups want to help you have kids.

August 17, 2021

Issue No. 144: Amazon Prime Health

From sleep monitoring and fitness tracking to prescription medications and on-demand telehealth, Amazon is pursuing the trillion-dollar opportunity in healthcare.

August 10, 2021

Issue No. 143: Reimagining Fitness Certifications

From certifications to professional development and business resources, there’s a growing opportunity to build a platform for the future of personal training.

Issue No. 142: The Business of Glucose Monitoring

A product of poor nutrition and sedentary habits, Americans face a metabolic health crisis. Offering a potential solution, a growing number of startups have gone all-in on continuous glucose monitors.

Issue No. 141: High-Performance Health

With health optimization moving into the mainstream, high-performance health promises to redefine the future of well-being.

Issue No. 140: Something to Believe In

More than ever, consumers are searching for something to believe in. Seizing the opportunity, fitness brands hope to fill the void.

Issue No. 139: Mental Healthcare Goes Digital

Mental health is getting a makeover. A wave of digital behavioral health startups, collectively dubbed “Uber for therapy,” promise to revolutionize a broken industry.

Issue No. 138: Mid-Year Insights

Closing out Q2 and looking ahead, we’re exploring the developments, challenges, and opportunities taking shape across fitness and wellness.

Issue No. 137: How Top Health & Fitness Companies Hire

We discussed the hiring process with industry-leading companies, compiling their best advice for candidates hoping to stand out, level up, and land their dream job.

Issue No. 136: Apple’s Plan to Reimagine Healthcare

Apple chief executive Tim Cook has his sights set on transforming health for all mankind. For now, the company’s plan to reimagine healthcare remains a work in progress.

Issue No. 135: Software Eats Fitness

Nothing new, technology has impacted every aspect of our lives. Now, we're finally seeing the effects of software transforming fitness.

Issue No. 134: The Business of Movement Health

Forget fitness; movement health is a trillion-dollar opportunity. Prioritizing healthy movement has become the focus of workplace wellness, athletic performance, and everyday well-being.

Issue No. 133: The Outdoor Economy

Bolstered by pandemic tailwinds, there’s a growing opportunity in the great outdoors. With summer approaching and lockdowns lifting, the COVID-era surge could prove to be a secular shift.

Issue No. 132: The ‘Shroom Boom

From functional to magical, mushrooms are having a moment. Driven by chronic burnout, the pursuit of wellness, and a psychedelic renaissance, the shroom boom is big business.

Issue No. 131: Fitness 3.0

The future of fitness looks more like a game. Beyond working out for the sake of training or competition, technology has the potential to engage a much broader audience of would-be exercisers.

Issue No. 130: The New Guard

In the battle for instructor talent, user growth, and retention, the new guard is a force to be reckoned with.

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