As we detailed in Issue No. 158, the athlete social network has evolved since its inception in 2009. Initially intended for serious cyclists and runners, Strava has become the go-to platform for amateurs and pros alike.
Or, as Strava co-founder and executive chairman Mark Gainey put it on the Fitt Insider Podcast:
“We are focused on what we call our invested athlete — the person who’s decided sports and fitness are going to be an important part of their life. We want to support them in their journey, whether they’re attempting their first 5K or going for an Olympic gold medal.”
By introducing new features and prioritizing subscription revenue, Strava reached profitability in 2020. Around the same time, the company raised $110M in funding at a valuation north of $1B.
Scaling up. In addition to record user growth, Strava counts athletes from every country on Earth, who upload more than 40M activities each week.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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