Mark Wahlberg’s Municipal Gym Plans Longevity Services
All-inclusive.
MUNICIPAL
Mark Wahlberg wants to democratize the gym-as-clinic.
Mark-down. Following his 2024 partnership with EōS Fitness, the actor told TechCrunch his forthcoming Municipal Gym will offer premium clinical services at a fraction of competitors’ costs.
Big-box. Opening in Nevada this December, Municipal’s debut 32K-sq-ft facility aims to be elevated yet affordable, with a big-box model built on engagement, not breakage. Evolving from “serious fitness” to “health and wellness ecosystem,” Wahlberg says the gym will offer consultation, blood work, and epigenetic tests for $99 while opening access to Rx like TRT/HRT.
But, as consumers reject optimization culture, longevity will need to rebrand for the average gym-goer.
Looking ahead: With HVLPs going upmarket, clinical services could be the next major unlock. Planning aggressive expansion, Municipal will package them as part of a lifestyle.
We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.
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