What’s happening.

Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

The Vitamin Shoppe
June 18, 2024
Weight Loss, Women’s Health, Gut Care Supplements Surge
Destigmatization drives interest.
Zwift Smart Bike
June 13, 2024
Zwift Launches “Ride” Smart Bike
Reviving its hardware effort.
June 11, 2024
Lululemon Eyes $10B in Revenue as Competition Mounts
The category is stacked.
ThriveX and Echelon
June 11, 2024
Echelon Fitness Acquires ThriveX, Enters Recovery Tech
It’s a valuable complement.
June 11, 2024
Apple Watch Gets Health and Fitness Upgrades
It’s making space for recovery.
June 11, 2024
CrossFit Launches Medical Society, Targets Healthcare
Taking movement as medicine mainstream.
Oura Ring
June 4, 2024
Samsung Sues Oura Over Smart Ring IP
It’s a preemptive strike.
Sword Health Pheonix
June 4, 2024
Sword Health Secures $130M for AI MSK Platform
Democratizing physical therapy.
Alo Moves
June 4, 2024
Alo Announces Mixed Reality Wellness App
VR fitness is a work in progress.
group spin class
June 4, 2024
Group Workouts Boost Physical, Mental, Emotional Well-Being
The community effect is real.
Natural Cycles
May 30, 2024
Natural Cycles Scores $55M, Eyes IPO
The public is sold on women’s health.
Senior Care
May 28, 2024
Startups Confront Senior Care Crisis
High-quality, human-centered approaches.
Oura Cardio Capacity
May 28, 2024
Cardio Exercise Linked to Longer Life
It’s called heart-pumping for a reason.
Millie Waiting Room
May 28, 2024
Sarah Reynolds, Co-founder and CTO of Millie
Modernizing the maternity clinic.
Odyssey 222 drink
May 24, 2024
Scott Frohman, Founder & CEO of Odyssey
Functional mushrooms for clean energy.
superpower
May 22, 2024
Superpower Lands $4M for Concierge Longevity Care
Reimagining healthcare from the ground up.
Row House
May 21, 2024
Xponential Fitness Divests from Row House
The franchisor weighs its portfolio.
Kabata Gym Image
May 21, 2024
Kabata Adds $5M for AI-Powered Dumbbells
Athletes back its smart strength system.
Next Health Longevity Clinic
May 21, 2024
Longevity Clinics Land Funding, Push Expansion
For internal and external optimization.
oura heart health
May 14, 2024
Oura Debuts Heart Monitoring Features
Heart age is the latest health metric.
Y Sculpt
May 14, 2024
Y7 Studio Launches Hot Sculpt Class
With more modalities in beta.
ByHeart Formula
May 14, 2024
ByHeart Raises $95M for Better Infant Nutrition
Parents want brands they can trust.
May 10, 2024
Xponential Fitness Suspends CEO, Discloses Investigation
The boutique operator takes a hit.
Hydrow and Speede
May 9, 2024
Hydrow Acquires Speede, Enters Connected Strength
The rowing company bulks up.
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