What’s happening.

Why it matters.

June 27, 2023

Tempo Debuts New Data-Driven Training Experience

AI opens the door to hyper-personalization.

June 26, 2023

Giuliana Zaccardelli and Blair Matthews, Co-founders of Zuri Fertility

Connecting the dots in modern fertility care.

June 20, 2023

Nike Introduces Well Collective

The global sportswear giant wants to be a wellness brand.

June 20, 2023

Inside Alo Yoga’s Activewear Empire

Is Alo the next lulu?

June 20, 2023

Australia-born UBX Opens First US Fitness Studio

The boxing and strength concept is in expansion mode.

June 15, 2023

Eziah Syed, Co-founder and CEO of mend

Lifestyle coaching for optimal recovery.

June 15, 2023

Zwift Releases “Play” Gaming Controllers

The handlebar accessory upgrades your ride.

June 13, 2023

Startups Prescribing Food as Medicine Gain Traction

Medically tailored meals could save billions.

June 13, 2023

Men’s Activewear Brand Ten Thousand Raises $21.5M

Tactical athletic gear takes hold.

June 13, 2023

Oura Introduces Social Sharing With Circles

The brand adds community to its smart ring experience.

June 6, 2023

lululemon Debuts App-only Fitness Membership

The brand pushes its MIRROR-less tier.

June 6, 2023

Apple Unveils New Health Features for Watch, VR Headset

Its annual keynote delivered on mental and physical health.

June 2, 2023

Consumers Alter Eating Habits for Better Mental Health

Comfort foods and feel-good foods aren’t the same.

June 2, 2023

Dan Freed, Co-founder & CEO of Thesis

Personalized nootropics for cognitive performance.

May 31, 2023

Universal Music Group Enlists Endel for AI-Powered Soundscapes

Prepare for artist-driven, AI-generated wellness playlists.

May 30, 2023

InsideTracker, Oura Sync Up for Health Optimization

The future of integrated healthcare includes wearables.

May 30, 2023

lululemon Shapes Products Around Sustainability

The apparel giant’s eco-friendly strategy takes shape.

May 30, 2023

obé Fitness Launches Personalized Workouts

Digital platforms are no longer just content machines.

May 26, 2023

Jurica Barac, CEO of HIGHLANDER

Bringing together “the basics” for the ultimate hiking getaway.

May 23, 2023

Peloton Rebrands, Downplaying its Bike

Content, not cycling, takes center stage.

May 23, 2023

Equinox Unveils Luxury Loyalty Program

It’s comping Oura subscriptions, supplements, and more.

May 23, 2023

Wahoo Recapitalizes After Bank Takeover

Founder Chip Hawkins wipes debt clean.

May 23, 2023

Parsley Health Introduces Women’s Health Program

Holistic care has a new “homebase.”

May 23, 2023

Strava and Nike Sync for Workout Sharing

The integration unites exercisers across both platforms.