Network-driven recruiting for health & wellness companies.
👀🔎 ICYMI: Fitt Insider’s inaugural Scouting Report drops in 2026. Submit or nominate an industry-shaping startup before submissions close December 31, 2025.
Longevity is an elimination game.
Blood Bath
Home to millions of circulating particles, the bloodstream reflects modern life, absorbing pollutants from food, water, packaging, cosmetics, and indoor environments.
Impossible to avoid, microplastics, chemicals, and heavy metals infiltrate our bodies — causing brain and cardiovascular damage that disrupts hormones, gut function, cognitive health, and mortality risk.
Toxic load. While accumulation is constant, visibility isn’t, leaving most people clueless about their individual burden. As mounting evidence links environmental exposure to aging, new diagnostics and detox protocols promise to slow decline by clearing the bloodstream.
Screening. Like DTC bloodwork, toxin panels are spreading — with Personal Health OS platforms now quantifying heavy metals and endocrine disruptors, while ambient sensors and wearables track exposure like a vital sign.
Also expanding, at-home diagnostics from Numenor Health, PlasticTox, Lumati, and Blueprint test for microplastics, while MoldCo measures mycotoxins.
Intervention. Primed for growth, the therapeutic plasma exchange (TPE) market is projected to hit $3B by 2033 alongside the rise of longevity medicine.
An oil change for the body, TPE removes inflammatory proteins, PFAS, and circulating debris, swapping in clean donor stock. Countering common diseases, it yields anti-aging effects, with early trials reducing biological age by up to 2.6 years.
Historically confined to hospitals, consumer-focused providers like London’s Clarify Clinic are making purification preventative. Selling the idea of an annual cleaning routine, Circulate Health raised >$12M to scale its affiliate model.
Undergoing trials for US clearance, Proxima Health filters and returns the patient’s own plasma.
Hazmat Suite
Bioremediation isn’t on the general public radar, but it’s becoming a status symbol.
In elite circles, private medical teams oversee hormone protocols, peptide stacks, stem cell infusions, and plasma therapies, with “blood concierge” services brokering treatments.
But without consistent clinical guardrails, experts say demand reflects desire for reassurance — not evidence-based results.
The next step: Brands must link testing, guidance, and follow-up labs into closed-loop protocols that prove worth to the masses.
Punchline: For a growing cohort, longevity begins with removal. To detoxers, health is a battle against internal accumulation — a mind-body shift toward cleansing the modern world from within.
🎙 On the Podcast
Elektra Health co-founder Jannine Versi discusses building the infrastructure for midlife care.
Transforming menopause care at scale, Elektra Health partners with 40+ health plans to provide evidence-based virtual support through clinical visits, coaching, and community.
We also cover: Developing patient trust, proving ROI to health plans, and the future of value-based care.
Listen to today’s episode here
💪 Unpacking 2025 fitness trends
Distilling year-end insights from Strava, ClassPass, Garmin, and Tonal, everyday athletes are prioritizing strength, longevity, and social connection.
Strength-first. Strength training is surging — Gen Z is twice as likely to lift, and women logged more sessions than men. With four years of double-digit growth on Garmin and older Tonal users training to age better, strength has become foundational.
Hybrid formats. Blending strength x endurance, HYROX-style classes on ClassPass grew 432% YoY, while multisport athletes on Strava and Garmin proved more consistent overall. Hybrid routines are replacing single-modality training as performance mindsets rise.
Low-impact longevity. Pilates led global trends again with 66% growth, while walking was Strava’s second-fastest-growing activity. Mobility, recovery, and sub-45-minute strength sessions reflect a shift toward sustainable, longevity-driven movement.
Community × sport. Group workouts are becoming social infrastructure. Strava Clubs nearly quadrupled, race participation climbed, and racket sports surged across platforms as fitness becomes a new way to meet, compete, and belong.
Looking ahead: As strength, hybrid formats, and low-impact routines converge, fitness is shifting from aspiration to everyday lifestyle.
🤝 We Already Know Your Next Hire
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🌡️ Wellness meets clinical care
Xponential Fitness founder Anthony Geisler is rolling out Ultimate Longevity Clinic, tapping Gary Brecka’s human optimization protocols and Lifeforce’s clinical engine.
Missing link. Part of franchise group Sequel Brands, the fifth concept joins Pilates, stretching, sauna, and EMS studios, positioning the portfolio for national scale.
Healthspan hub. Members access red light therapy, hyperbaric sessions, cold plunges, and hydrogen baths. Higher-tier care offers precision biomarker analysis plus NAD, GLP-1, HRT, peptide, and IV therapies.
Blurred lines. Longevity is eating wellness, and everyone wants in. Next Health bought Lindora and is integrating with gyms, while Humanaut, Fountain Life, and Dave Asprey’s Upgrade Labs accelerate their franchise push.
Elsewhere, Equinox x Function, Life Time’s MIORA, and Love.Life are merging fitness and diagnostics.
Looking ahead: Sequel Brands is building its own network for the modern consumer, aiming to scale longevity studios to rival the gym-as-clinic.
📰 News & Notes
- Oura eyes payments, digital IDs.
- adidas backs ATHX, enters hybrid fitness.
- Feed.fm report details digital fitness shift.
- Tonal unveils 2025 State of Strength report.
- Simple Life adds AI weight loss companion.
- EGYM Wellpass elevates employee wellness.
- Sleep Cycle launches AI-powered sleep coach.
- Lumati launches saliva-based microplastic test.
- Smartphones linked to youth depression, obesity.
- Australia bans children under 16 from social media.
- Faves debuts athlete-influencer marketing platform.
- PureGym relaunches 56 NY/NJ gyms post Blink buy.
- US Soccer announces women’s performance institute.
- San Francisco sues Big Food over ultraprocessed foods.
- Flex, Ladder unlock HSA/FSA funds for strength training.
- Land your dream job. Fitt Talent is placing three high-impact roles: Content Ops Mngr, Head of Growth, and Founding Full-Stack Eng.
💰 Money Moves
US 🇺🇸 / Canada 🇨🇦
Digital health platform Hims & Hers acquired microneedle diagnostics company YourBio Health and Canadian weight loss platform Livewell in separate deals.
Junevity, a biotech firm focused on metabolic diseases, added $10M to its seed round.
Biologica, maker of women’s stage-specific supplements, launched with $7M in seed funding.
Radial, a tech-enabled mental health clinic operator, announced $50M in seed and Series A rounds.
Circulate Health, provider of therapeutic plasma exchange (TPE) services for longevity, secured a “seven-figure” investment from Scrum Ventures.
PhyxUp Health, an AI-powered remote monitoring solution for PT clinics, raised $1M in a seed round.
Austin-based social wellness club Bathe raised over $33K as part of an ongoing crowdfunding round.
Karena Dawn reacquired Tone It Up, a women’s fitness platform she co-founded, from GoSaga.
Flavored protein bar maker Posana raised $500K in pre-seed funding.
AI cancer care platform Radical Health emerged with a $5M pre-seed led by Khosla Ventures.
Empathy Health Technologies, developer of sobriety app Sober Sidekick, raised $7.6M in a round led by HealthX Ventures.
Dermatology-centered sunscreen brand Dune Suncare landed funding from REI’s Path Ahead Ventures.
Crunch Fitness franchisee Fitness Ventures acquired three locations in South Texas.
Lin Health, a behavioral health platform for those with chronic pain, raised $11M in a Series A.
Europe 🇪🇺
French skincare clinic operator innerskin secured $15M in a round led by IRIS Ventures.
European thermal wellness resort operator Therme Group acquired three thermal wellness destinations from the Josef Wund Foundation.
Spanish padel platform Playtomic raised over €5.1M ($6M) in crowdfunding.
UK-based digital health platform MANUAL acquired German teledermatology platform FORMEL SKIN.
French multinational personal care company L’Oréal Groupe acquired an additional 10% stake in Swiss skincare company Galderma.
German gym operator LifeFit Group acquired three Elixia fitness clubs in Berlin.
Asia 🌏
Japanese running app Runtrip raised ¥190M ($1.2M) in funding.
Australia 🇦🇺 / New Zealand 🇳🇿
Bodd, creator of 3D body scanning tech, raised A$15M ($10M) in a round.
Today’s newsletter was brought to you by Anthony Vennare, Joe Vennare, Ryan Deer, and Jasmina Breen.
