June 17, 2025
Gen Z, Millennials Fuel Wellness Spending
Fully bought in.
June 10, 2025
Supplement Stacks Are Evolving
Protein, peptides, and pill fatigue.
June 10, 2025
Apple Launches AI Workout Buddy
Basic training.
June 10, 2025
Life Time Plans LT Games Fitness Competition
Classes, community, and events.
June 3, 2025
Consumers Are Priced Out of Wellness
Equity is the opportunity.
May 27, 2025
PillPack Founders Launch Healthcare Marketplace
User-first care.
May 25, 2025
EGYM’s Powering the Smart Gym Revolution
Personalized, AI-powered training at scale.
May 20, 2025
Apple Adds Neural Input to iOS
iPhones powered by thought.
May 20, 2025
iFIT Acquires Reform RX, Enters Connected Pilates
A smart addition.
May 13, 2025
Oura, Ultrahuman Feud Over Smart Ring Patent
It’s a battle at the top.
May 13, 2025
OpenAI Targets Healthcare
Paging Dr. GPT.
May 13, 2025
Consumers Want Stackable Wellness
DIY health ecosystems.
May 13, 2025
Wonder Bets on Personalized Nutrition
An AI-powered food OS.
May 13, 2025
Omada Health Files for IPO
Rebuilding digital health.
May 13, 2025
Planet Fitness Plays Defense
It’s a year of cautious growth.
May 13, 2025
Life Time Eyes Luxury Lock-In
Wellness over volume.
May 13, 2025
Xponential Fitness Seeks Stability
Execution over licenses.
May 9, 2025
Peloton’s Strength-First Strategy
It’s searching for a new identity.
May 7, 2025
WeightWatchers Files for Bankruptcy
It needs a new playbook.
May 6, 2025
NewLimit Raises $130M to Reverse Aging
The longevity race heats up.
May 6, 2025
Athletes, Gym-goers Microdose GLP-1s
Wellness consumers are willing guinea pigs.
April 29, 2025
Prescription Weight Loss Pills Are Coming
Prepare for oral Ozempic.
April 22, 2025
WHOOP Links Evening Workouts to Sleep Disruption
Late-night strain zaps recovery.
April 22, 2025
Social Runners Finish Stronger
Friends with benefits.