December 4, 2025
Hybrid Strength Fuels Longevity
Unpacking Tonal’s trends.
December 3, 2025
Gen Z Drives Strength, Social Workouts
Strava data, decoded.
November 20, 2025
Global Wellness Economy Surges Toward $10T
A new way of life.
November 18, 2025
WHOOP Eyes IPO, Glucose Monitoring
Strap in.
November 18, 2025
Hims & Hers Enters DTC Diagnostics
Betting on bloodwork.
November 11, 2025
Longevity Spending to Top $8T
Strong outlook.
November 10, 2025
TRIP Raises $40M, Hits $300M Valuation
Selling states.
October 28, 2025
Bryan Johnson’s Blueprint Raises $60M
From protocol to platform.
October 21, 2025
VCs, Health Systems Incubate Medicine 3.0
Innovation moves in house.
October 16, 2025
Reebok Launches Smart Ring, Partners with F45
Another one.
October 14, 2025
Oura Raises $900M, Hits $11B Valuation
Done deal.
October 7, 2025
NYC’s Running Economy Nears $1B
Market movers.
October 2, 2025
Strava Sues Garmin Over Segments, Heatmaps
Reliance and rivalry.
October 2, 2025
Wearables Integrate Bloodwork
Oura’s on board.
September 30, 2025
Women Fuel Creatine Sales
Power users.
September 23, 2025
Trail Running Hits Its Stride
Off the beaten path.
September 16, 2025
Movement is Medicine for Depression
But it’s rarely prescribed.
September 16, 2025
Oura CEO Envisions “Cloud of Wearables”
Going full circle.
September 2, 2025
Consumers Are Skeptical of Longevity
The category has to feel more human.
August 26, 2025
Brands Trade Sponsorships for Owned Events
Activating loyalty.
August 19, 2025
Pilates, Strength Training Reshape Fitness
Group cycling and cardio stall.
August 12, 2025
Q2’25 Earnings Roundup: Health, Wellness, and Fitness
Mixed results.