Posts byJoe Vennare

The Peloton of ‘X’ Trend Goes Global
The connected fitness competition has gone global.
Investors Bet Millions on Plant-based Chicken Nuggets
The battle of the chicken alternatives is heating up.
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Money Moves
Gen Z: The Ultimate Wellness Consumer
F45 Training Enters Pilates with New Studio Concept
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
Salad Chain Sweetgreen Expands into the Suburbs
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
Levels Secured $12M in Seed Funding From Andreessen Horowitz For its Blood Glucose System
The Future of Personal Training
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.
Issue No. 84: Psychedelic Wellness
Psychedelics are moving into the mainstream and could reshape the future of healthcare and wellness.
Issue No. 81: The Rise of the Fitness Creator
As consumer habits shift, and new digital tools emerge, the rise of the fitness creator could be more disruptive to the industry than Peloton.
Fitness, But Make It Free
More than ever, local parks, trails, and bike lanes have become a respite from an isolated, sedentary existence.
Gyms and Studios Reopen. And Then What?
Like the rest of the economy—and the country at large—gym owners are weighing the pros and cons of returning to business as usual.
The High-Performance Lifestyle
A new vertical within fitness and wellness has emerged. Say hello to the high-performance lifestyle.
Scott Galloway: SoulCycle’s At-home Bike is “Dead on Arrival”
Apple Fit: Building a Personalized Health & Fitness Bundle
Apple Fit could become a fortress of content, personalization, and even coaching within its existing ecosystem
Erasing Stigmas: The New Wellness Playbook
Wellness upstarts are eliminating cultural stigma by normalizing highly personal or taboo topics like mental health and sexual wellness. 
Sold Out: The Fitness Equipment Shortage
Losing The War On Childhood Obesity
Layoffs Hit Mindbody And Classpass
Forme Life, a New Connected Fitness Company, Combines Mirror with Tonal
8 Charts That Explain COVID-19’s Impact on the Fitness Industry
The Bull Case For Boutique Fitness
With nowhere else to go, fitness providers are searching for digital tools to help them reach exercisers and monetize their efforts.
SoulCycle’s At-home Bike and Variis by Equinox
Caring For An Aging Nation
While self-care has become synonymous with the booming wellness economy, senior care has become a crisis in the making.
Strategic intelligence for the future of health.

We break down how fitness, wellness, and healthcare are converging — and what it means for business, culture, and capital.

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