September 11, 2021
Fitt Insider Debrief: Peloton’s Apparel Line, WHOOP’s Latest Tech, Hyperice’s New Branding
The top stories impacting the business of fitness and wellness from the past week.
September 11, 2021
Peloton Pushes into Apparel with New Private Label Brand
Known simply as Peloton Apparel, the inaugural collection debuts fall 2021.
September 5, 2021
Fitt Insider Debrief: iFIT Files for IPO, WHOOP Acquires PUSH, Apple Watch is All-in on Health
The top stories impacting the business of fitness and wellness from the past week.
August 31, 2021
iFIT Health & Fitness Files for IPO
The equipment manufacturer formerly known as ICON Health & Fitness is going public.
August 30, 2021
Eight Sleep Adds $86M in Series C Funding
Billed as the first “sleep fitness” company, Eight Sleep uses technology to improve sleep performance.
August 30, 2021
WHOOP Reaches $3.6B Valuation in $200M Funding Round
With a focus on performance, WHOOP has popularized recovery and strain scoring.
August 28, 2021
Fitt Insider Debrief: Peloton Stumbles, Headspace Acquires Ginger, and Sweetgreen Eyes Automation
The top stories impacting the business of fitness and wellness from the past week.
August 28, 2021
Headspace Merges with Ginger, forms $3B Mental Wellness Company
Headspace Health will deliver meditation, behavioral health coaching, therapy, and psychiatry.
August 25, 2021
Metabolic Telehealth Startup Calibrate Raises $100M
Series B funding led by Founders Fund and Tiger Global
August 25, 2021
Rootine CEO Rachel Sanders
Exploring the growing opportunity in personalized nutrition.
August 24, 2021
Connected Fitness Brands Double Down on Retail Partnerships
Equipment makers are partnering with retailers to display and demo products.
August 23, 2021
Endurance Tech: Indoor Cycling Beyond Peloton
Catering to endurance athletes, innovative hardware and software providers are tapping into a growing market.
August 21, 2021
Fitt Insider Debrief: Plant-based Leggings, Reimagining Corporate Wellness, Ultrahuman Lands $17.5M
The top stories impacting the business of fitness and wellness from the past week.
August 20, 2021
Metabolic Fitness Company Ultrahuman Raises $17.5M
Ultrahuman hopes to positively impact the growing metabolic health crisis.
August 19, 2021
Chris Sherry, Head of Sales at Future
Searching for employee well-being solutions, employers are turning to digital health and fitness providers.
August 18, 2021
Grace McNamara CEO of EXi
EXi sits at the intersection of fitness and medicine, connecting users to healthcare and fitness professionals.
August 14, 2021
Fitt Insider Debrief: Adidas Offloads Reebok, Beckham Joins F45, Rowing Gets Gamified
The top stories impacting the business of fitness and wellness from the past week.
August 14, 2021
Gamified Rowing Startup Aviron Raises $4.5M
Aviron hopes to stand out in an increasingly crowded at-home fitness market.
August 6, 2021
Oova CEO Amy Divaraniya
Bringing clarity to the complex world of fertility.
August 6, 2021
Cadoo CEO Colm Hayden
Cadoo CEO Colm Hayden lays out the opportunity in letting people bet on their fitness goals.
August 3, 2021
Issue No. 142: The Business of Glucose Monitoring
A product of poor nutrition and sedentary habits, Americans face a metabolic health crisis. Offering a potential solution, a growing number of startups have gone all-in on continuous glucose monitors.
August 3, 2021
Athleta Launches Digital Platform for Women’s Well-being
Advancing the brand’s mission to empower women and girls, AthletaWell was designed to support female well-being.
August 3, 2021
Nike’s Arsenal of Apps
Hoping to own the customer experience, Nike is redefining itself.
July 30, 2021
Recover Athletics CEO Nick Stewart
Building an injury prevention and recovery app for endurance athletes.