June 17, 2021
Glucose Monitoring and Metabolic Health Startups Scale Up
A large, lucrative market ripe for disruption, metabolic health has attracted startups and investors.
June 17, 2021
Beyond the Bike: The Connected Rowing Wars are Heating Up
As funding flows to home fitness startups, the connected rowing wars are getting interesting.
June 17, 2021
Social+ Fitness: Community-focused Apps Outpace Competitors
The strength of a brand’s digital community can make or break fitness companies.
June 17, 2021
Nutrition Bars Cash In On Brain and Gut Health
A new batch of bar makers are doubling down on brain health.
June 17, 2021
The Peloton of ‘X’ Trend Goes Global
The connected fitness competition has gone global.
June 17, 2021
Investors Bet Millions on Plant-based Chicken Nuggets
The battle of the chicken alternatives is heating up.
April 24, 2021
Gen Z: The Ultimate Wellness Consumer
April 20, 2021
F45 Training Enters Pilates with New Studio Concept
FS8 classes utilize a Reformer, mat work, light weights, and resistance bands.
December 20, 2020
Salad Chain Sweetgreen Expands into the Suburbs
The company plans to open a drive-thru restaurant in Highlands Ranch, Colorado next year.
November 17, 2020
Levels Secured $12M in Seed Funding From Andreessen Horowitz For its Blood Glucose System
June 30, 2020
The Future of Personal Training
In the years to come, founders and investors will be well-served by putting fitness professionals at the center of the conversation about the industry’s future.
June 25, 2020
Issue No. 84: Psychedelic Wellness
Psychedelics are moving into the mainstream and could reshape the future of healthcare and wellness.
June 2, 2020
Issue No. 81: The Rise of the Fitness Creator
As consumer habits shift, and new digital tools emerge, the rise of the fitness creator could be more disruptive to the industry than Peloton.
May 26, 2020
Fitness, But Make It Free
More than ever, local parks, trails, and bike lanes have become a respite from an isolated, sedentary existence.
May 19, 2020
Gyms and Studios Reopen. And Then What?
Like the rest of the economy—and the country at large—gym owners are weighing the pros and cons of returning to business as usual.
May 12, 2020
The High-Performance Lifestyle
A new vertical within fitness and wellness has emerged. Say hello to the high-performance lifestyle.
April 28, 2020
Scott Galloway: SoulCycle’s At-home Bike is “Dead on Arrival”
April 27, 2020
Apple Fit: Building a Personalized Health & Fitness Bundle
Apple Fit could become a fortress of content, personalization, and even coaching within its existing ecosystem
April 18, 2020
Erasing Stigmas: The New Wellness Playbook
Wellness upstarts are eliminating cultural stigma by normalizing highly personal or taboo topics like mental health and sexual wellness.
April 14, 2020
Sold Out: The Fitness Equipment Shortage
April 14, 2020
Losing The War On Childhood Obesity
April 9, 2020
Layoffs Hit Mindbody And Classpass
April 7, 2020
Forme Life, a New Connected Fitness Company, Combines Mirror with Tonal