May 23, 2023
Peloton Rebrands, Downplaying its Bike
Content, not cycling, takes center stage.
May 23, 2023
Wahoo Recapitalizes After Bank Takeover
Founder Chip Hawkins wipes debt clean.
May 23, 2023
Parsley Health Introduces Women’s Health Program
Holistic care has a new “homebase.”
May 23, 2023
Strava and Nike Sync for Workout Sharing
The integration unites exercisers across both platforms.
May 16, 2023
Oura, John Hancock Partner to Incentivize Healthy Habits
Sweat-to-save comes to your smart ring.
May 9, 2023
Oura Acquires Digital Identity Startup Proxy
The smart ring maker eyes new markets.
May 8, 2023
BetterUp Acquires AI Sleep Coach Crescent
Improving shut-eye for individuals and organizations.
May 2, 2023
Apple Plans AI-Powered Health Coach
The project could tie together its entire ecosystem.
May 1, 2023
CrossFit Hands Off “Precision Care” Initiative
The company rethinks its healthcare effort.
May 1, 2023
CrossFit Cuts 20% of Staff
The latest in an ongoing shakeup.
April 28, 2023
PVOLVE Enhances Hybrid Offering, Pushes Studio Expansion
New pricing, equipment, and identity.
April 25, 2023
WHOOP Now Quantifies Strength Training, Muscular Load
Its device goes beyond heart rate and steps.
April 21, 2023
Strava Debuts Spotify Integration
Music and movement go hand-in-hand.
April 18, 2023
Spring Health Raises $71M, Hits $2.5B Valuation
The company touts “phenomenal growth."
April 18, 2023
Lululemon Explores MIRROR Sale
The apparel brand rethinks fitness hardware.
April 17, 2023
F45 Training Enlists Mark Wahlberg Amid Turnaround
The HIIT studio gets back in shape.
April 11, 2023
Snapdragon Capital Puts $30M into Xponential Franchisee
The PE firm backs Spartan Fitness Holdings.
April 11, 2023
Tonal Sees Valuation Cut in New Funding Round
The company adds $130m, loses its CEO.
April 4, 2023
Lululemon “Pivots Away” From MIRROR
The apparel brand is downplaying hardware.
March 21, 2023
John Mackey’s New Business Enters Telehealth
The Whole Foods founder eyes food as medicine.
March 7, 2023
Obesity Will Cost $4T Annually by 2035
Half the world will soon be overweight or obese.
February 14, 2023
Strava CEO Michael Horvath Resigns
The search for a new chief executive is on.
February 11, 2023
Smart Gym Maker Tonal Explores Possible Sale
It’s burning cash as connected fitness cools off.
January 24, 2023
Longevity Tops List of Reasons to Work Out
Fitness motivation is shifting… again.