What’s happening. 
Why it matters.

We’ll help you keep tabs on the industry’s most important developments.

Tonal Adds NYC Studio as Fitness Content Takes Center Stage

Content is still king.

lululemon Plans New Hiking Collection

The retailer wants to meet you where you sweat.

NOWATCH Raises $8.7M for its Stress-Sensing Wearable

The company’s “awareable” is set to launch this fall.

Walmart Doubles Down on Healthcare

The big-box retailer champions accessible, affordable care.

FitLab’s Michael Rutledge

Return to gyms, building community, and fitness x web3.

Tracking Pickleball’s Popularity

From fun and games to big business.

huupe CEO Paul Anton

The world’s first smart basketball hoop.

Somnox CEO Julian Jagtenberg

Inventing a stress-relieving sleep robot.

TRX Files for Bankruptcy

The iconic company seeks a buyer.

Freeletics CEO Daniel Sobhani

Product excellence and gamified fitness.

Walken Lands $4.7M for Move-to-Earn Game

web3 x wellness steps up.

[solidcore] CEO Bryan Myers

Why studios win.

Recovery Footwear Gains a Foothold

Athletes and exercises step into relief.

Mental Health Apps See a Slowdown

Downloads, active users, and investments have stalled.

Fitr CEO Leon Cassidy

Activating the remote coaching flywheel.

Wahoo CEO Mike Saturnia

The future of endurance tech.

Strava Drops New Features for Trail Sports

The athlete social network goes off-road.

CITYROW CEO Helaine Knapp

Optimizing for omnichannel exercise.

Let’s Do This Raises $60M for Endurance Event Marketplace

Making race registration more social.

Apple Watch Gets Fitness, Sleep, and Healthcare Upgrades

It’s all in the wrist.

TRIPP Adds $11.2M for VR Meditation

The mindful metaverse takes shape.

Smart Fabric Maker Nextiles Lands $5M Seed Round

Wearable tech meets apparel.

Barry’s CEO Joey Gonzalez

Gen Z, mental wellness, and the return of IRL exercise.

Les Mills US CEO Sean Turner

The revival of IRL exercise.

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